Category: Uncategorized

In today’s candidate-driven market, digital marketing professionals have the upper hand, often juggling multiple job offers. This environment demands that companies elevate their recruitment strategies to attract top talent. Here’s how to stay ahead: Understanding Candidate-Driven Market Recruiting A candidate-driven market arises when job opportunities outnumber qualified candidates, flipping the traditional power dynamics. Employers must […]

Overview Importance of Employer Branding: Enhances recruitment by attracting qualified candidates and increasing employee retention. Influence on Candidates: Job seekers research company reputation extensively; 75% check employer brand before applying. Strategies Use social media to showcase culture and achievements. Encourage employee advocacy for authentic reviews. Personalized outreach to engage candidates. Highlight company culture consistently. Involve […]

Securing top-tier talent makes hiring for C-suite more than just filling a position—it’s about crafting an enticing compensation package that speaks to their ambitions and aligns with your company’s goals. Understanding the nuances of what makes an offer irresistible can be the difference between attracting a high-caliber executive or losing them to a competitor. Base […]

Marti Willet, President, Digital Marketing Recruiters, was featured in Advertising Week providing tips and ways to adjust compensation at your agency to help meet the rising livings costs With inflation soaring to unprecedented levels in recent years, its ripple effects have sent shockwaves through the digital marketing landscape. More than ever, digital marketing professionals are […]

Marti Willet, President, Digital Marketing Recruiters, was featured in MarTech discussing tips for strategic hiring in a competitive digital marketing landscape. It turns out that digital marketing jobs aren’t safer than other jobs in today’s turbulent economic landscape. In March 2024 alone, 90,000+ more people found themselves at the wrong end of a pink slip. […]

Marti Willet, President, Digital Marketing Recruiters, was featured in Advertising Week discussing job security concerns with candidates as AI continues to grow.  If there’s anything to be learned from the past year, it’s that AI is an incredible asset in the corporate and marketing worlds. With AI-fueled tools, you and your team can create efficiencies […]

Understanding the effectiveness of your marketing strategies has never been more instrumental to driving business growth. For businesses looking to hire and for digital marketing job seekers alike, knowing which key performance indicators (KPIs) to focus on can make the difference between success and stagnation. Here, we delve into the essential KPIs that are crucial […]

Today, in digital marketing, the quest for creativity and innovation has never been more pressing. As companies and job seekers navigate this dynamic field, the importance of fostering an inclusive and equitable recruitment strategy has come to the forefront. Diversity in digital marketing teams is not just a moral imperative but a strategic necessity that […]

Staying ahead of the curve isn’t just a competitive advantage; it’s a necessity. New trends arise at lightning speed, and roles evolve to keep up with the latest tools and strategies. Here, we’ll discuss why it’s essential to explore emerging trends in digital marketing and hire professionals who can lead the way. Top Trends in […]