Measuring Success: KPIs for Evaluating Digital Marketers

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Understanding the effectiveness of your marketing strategies has never been more instrumental to driving business growth. For businesses looking to hire and for digital marketing job seekers alike, knowing which key performance indicators (KPIs) to focus on can make the difference between success and stagnation. Here, we delve into the essential KPIs that are crucial […]

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Inclusivity and Equity in Digital Marketing Recruitment

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Today, in digital marketing, the quest for creativity and innovation has never been more pressing. As companies and job seekers navigate this dynamic field, the importance of fostering an inclusive and equitable recruitment strategy has come to the forefront. Diversity in digital marketing teams is not just a moral imperative but a strategic necessity that […]

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Overcoming Imposter Syndrome in Digital Marketing Careers

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Many of us struggle with imposter syndrome, which is the fear of getting exposed as a fraud despite evidence of competence. For digital marketers, overcoming imposter syndrome is essential because this psychological barrier hinders career growth and prevents individuals from reaching their full potential. Here, we’ll help you understand and address imposter syndrome so that […]

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Succeeding in eCommerce: Hiring Digital Marketing Talent for Online Retail

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Online retail is a cornerstone of modern eCommerce, relying on complex systems that must work seamlessly together, high competition, and seasonal buyer interest. Consequently, companies should seek to hire eCommerce marketing managers with the expertise to successfully navigate all of these challenges. This blog will explore the significance of employing eCommerce professionals, the unique challenges […]

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2024 Digital Marketing Trends: Skills You Need to Stay Ahead

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Staying current with industry trends is imperative for digital marketers, as it ensures relevance and success in a rapidly evolving field. Emerging technologies such as AI, Google Analytics 4 (GA4), and other factors like privacy laws and shifting consumer behaviors are drastically changing the digital marketing landscape. Are you looking to catch on with a […]

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Tips for Negotiating Your Next Digital Marketing Salary

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After a long job search and a lengthy hiring process, negotiating your compensation can be intimidating and feel like a risk not worth taking when you finally find the right opportunity. The struggle to determine your value after receiving a job offer makes it even more complex. Most people widely recognize the significance of salary […]

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SEO: In House vs. Outsourcing

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In today’s business landscape, everything can be outsourced, from inventory to IT support. You might be considering outsourcing various search engine optimization tasks, but would that be more beneficial than taking care of these things in house? The answer depends on a number of different factors, and it will be different for different organizations. Here, […]

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What do Recruiters Need to Know about ChatGPT?

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It would not be an exaggeration to say that artificial intelligence has started a technological revolution. Cognitive interfaces such as ChatGPT have already entered offices and transformed how we do almost everything, fundamentally changing how we perform work. A recent study by IBM revealed that 35 percent of companies have already integrated artificial intelligence into their operations, […]

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