The Benefits of International RPO for Digital Marketing

Businesses today face increasing competition in the digital marketing space, requiring expert talent to manage SEO, PPC, content, and social media strategies effectively. However, hiring and retaining top-tier digital marketing professionals in-house can be costly and time-consuming. This is where the benefits of RPO (Recruitment Process Outsourcing) come into play—offering a cost-effective and scalable solution […]

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How to Convince Your CFO That You Need a Hiring Budget

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Your CFO isn’t impressed by “we need more resources” or “our team is stretched too thin.” They’re interested in numbers, impact, and—most importantly—return on investment. If you’re struggling to secure a hiring budget for your digital marketing team, here’s how to make a business case your CFO can’t ignore. 1. Show the Financial Impact of […]

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How To Navigate the Candidate-Driven Market in Digital Marketing

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In today’s candidate-driven market, digital marketing professionals have the upper hand, often juggling multiple job offers. This environment demands that companies elevate their recruitment strategies to attract top talent. Here’s how to stay ahead: Understanding Candidate-Driven Market Recruiting A candidate-driven market arises when job opportunities outnumber qualified candidates, flipping the traditional power dynamics. Employers must […]

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Building a Strong Employer Brand in Digital Marketing

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Overview Importance of Employer Branding: Enhances recruitment by attracting qualified candidates and increasing employee retention. Influence on Candidates: Job seekers research company reputation extensively; 75% check employer brand before applying. Strategies Use social media to showcase culture and achievements. Encourage employee advocacy for authentic reviews. Personalized outreach to engage candidates. Highlight company culture consistently. Involve […]

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How to Recruit Top-Tier Digital Marketing Talent

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Marti Willet, President, Digital Marketing Recruiters, was featured in MarketingProfs providing tips on how to revruit top-tier digital marketing talent. Projected to be worth $1.5 trillion globally by 2030, the fast-growing digital marketing and advertising sectors are certainly having their moment in the spotlight. So why are competitive companies having so much trouble finding world-class […]

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Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs

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Marti Willet, President, Digital Marketing Recruiters, was featured in Advertising Week providing tips and ways to adjust compensation at your agency to help meet the rising livings costs With inflation soaring to unprecedented levels in recent years, its ripple effects have sent shockwaves through the digital marketing landscape. More than ever, digital marketing professionals are […]

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AI in Marketing: Addressing Job Security Concerns for Candidates – Advertising Week

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Marti Willet, President, Digital Marketing Recruiters, was featured in Advertising Week discussing job security concerns with candidates as AI continues to grow.  If there’s anything to be learned from the past year, it’s that AI is an incredible asset in the corporate and marketing worlds. With AI-fueled tools, you and your team can create efficiencies […]

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Measuring Success: KPIs for Evaluating Digital Marketers

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Understanding the effectiveness of your marketing strategies has never been more instrumental to driving business growth. For businesses looking to hire and for digital marketing job seekers alike, knowing which key performance indicators (KPIs) to focus on can make the difference between success and stagnation. Here, we delve into the essential KPIs that are crucial […]

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