Businesses today face increasing competition in the digital marketing space, requiring expert talent to manage SEO, PPC, content, and social media strategies effectively. However, hiring and retaining top-tier digital marketing professionals in-house can be costly and time-consuming. This is where the benefits of RPO (Recruitment Process Outsourcing) come into play—offering a cost-effective and scalable solution […]
Your CFO isn’t impressed by “we need more resources” or “our team is stretched too thin.” They’re interested in numbers, impact, and—most importantly—return on investment. If you’re struggling to secure a hiring budget for your digital marketing team, here’s how to make a business case your CFO can’t ignore. 1. Show the Financial Impact of […]
In today’s candidate-driven market, digital marketing professionals have the upper hand, often juggling multiple job offers. This environment demands that companies elevate their recruitment strategies to attract top talent. Here’s how to stay ahead: Understanding Candidate-Driven Market Recruiting A candidate-driven market arises when job opportunities outnumber qualified candidates, flipping the traditional power dynamics. Employers must […]
Overview Importance of Employer Branding: Enhances recruitment by attracting qualified candidates and increasing employee retention. Influence on Candidates: Job seekers research company reputation extensively; 75% check employer brand before applying. Strategies Use social media to showcase culture and achievements. Encourage employee advocacy for authentic reviews. Personalized outreach to engage candidates. Highlight company culture consistently. Involve […]
Marti Willet, President, Digital Marketing Recruiters, was featured in MarketingProfs providing tips on how to revruit top-tier digital marketing talent. Projected to be worth $1.5 trillion globally by 2030, the fast-growing digital marketing and advertising sectors are certainly having their moment in the spotlight. So why are competitive companies having so much trouble finding world-class […]
Securing top-tier talent makes hiring for C-suite more than just filling a position—it’s about crafting an enticing compensation package that speaks to their ambitions and aligns with your company’s goals. Understanding the nuances of what makes an offer irresistible can be the difference between attracting a high-caliber executive or losing them to a competitor. Base […]
Marti Willet, President, Digital Marketing Recruiters, was featured in Advertising Week providing tips and ways to adjust compensation at your agency to help meet the rising livings costs With inflation soaring to unprecedented levels in recent years, its ripple effects have sent shockwaves through the digital marketing landscape. More than ever, digital marketing professionals are […]
Marti Willet, President, Digital Marketing Recruiters, was featured in MarTech discussing tips for strategic hiring in a competitive digital marketing landscape. It turns out that digital marketing jobs aren’t safer than other jobs in today’s turbulent economic landscape. In March 2024 alone, 90,000+ more people found themselves at the wrong end of a pink slip. […]
Marti Willet, President, Digital Marketing Recruiters, was featured in Advertising Week discussing job security concerns with candidates as AI continues to grow. If there’s anything to be learned from the past year, it’s that AI is an incredible asset in the corporate and marketing worlds. With AI-fueled tools, you and your team can create efficiencies […]
Understanding the effectiveness of your marketing strategies has never been more instrumental to driving business growth. For businesses looking to hire and for digital marketing job seekers alike, knowing which key performance indicators (KPIs) to focus on can make the difference between success and stagnation. Here, we delve into the essential KPIs that are crucial […]