3 Tips for Strategic Hiring Amidst a Competitive Digital Marketing Landscape

Marti Willet, President, Digital Marketing Recruiters, was featured in MarTech discussing tips for strategic hiring in a competitive digital marketing landscape. It turns out that digital marketing jobs aren’t safer than other jobs in today’s turbulent economic landscape. In March 2024 alone, 90,000+ more people found themselves at the wrong end of a pink slip. […]

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AI in Marketing: Addressing Job Security Concerns for Candidates – Advertising Week

Marti Willet, President, Digital Marketing Recruiters, was featured in Advertising Week discussing job security concerns with candidates as AI continues to grow.  If there’s anything to be learned from the past year, it’s that AI is an incredible asset in the corporate and marketing worlds. With AI-fueled tools, you and your team can create efficiencies […]

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Measuring Success: KPIs for Evaluating Digital Marketers

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Understanding the effectiveness of your marketing strategies has never been more instrumental to driving business growth. For businesses looking to hire PPC experts and for digital marketing job seekers alike, knowing which key performance indicators (KPIs) to focus on can make the difference between success and stagnation. Here, we delve into the essential KPIs that […]

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Inclusivity and Equity in Digital Marketing Recruitment

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Today, in digital marketing, the quest for creativity and innovation has never been more pressing. As companies and job seekers navigate this dynamic field, the importance of fostering an inclusive and equitable recruitment strategy has come to the forefront. Diversity in digital marketing teams is not just a moral imperative but a strategic necessity that […]

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Overcoming Imposter Syndrome in Digital Marketing Careers

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Many of us struggle with imposter syndrome, which is the fear of getting exposed as a fraud despite evidence of competence. For digital marketers, overcoming imposter syndrome is essential because this psychological barrier hinders career growth and prevents individuals from reaching their full potential. Here, we’ll help you understand and address imposter syndrome so that […]

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Succeeding in eCommerce: Hiring Digital Marketing Talent for Online Retail

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Online retail is a cornerstone of modern eCommerce, relying on complex systems that must work seamlessly together, high competition, and seasonal buyer interest. Consequently, companies should seek to hire eCommerce marketing managers with the expertise to successfully navigate all of these challenges. This blog will explore the significance of employing eCommerce professionals, the unique challenges […]

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SEO: In House vs. Outsourcing

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In today’s business landscape, everything can be outsourced, from inventory to IT support. You might be considering outsourcing various search engine optimization tasks, but would that be more beneficial than taking care of these things in house? The answer depends on a number of different factors, and it will be different for different organizations. Here, […]

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