Overcoming Imposter Syndrome in Digital Marketing Careers

By Uncategorized

Many of us struggle with imposter syndrome, which is the fear of getting exposed as a fraud despite evidence of competence. For digital marketers, overcoming imposter syndrome is essential because this psychological barrier hinders career growth and prevents individuals from reaching their full potential. Here, we’ll help you understand and address imposter syndrome so that […]

Read More

Succeeding in eCommerce: Hiring Digital Marketing Talent for Online Retail

By Uncategorized

Online retail is a cornerstone of modern eCommerce, relying on complex systems that must work seamlessly together, high competition, and seasonal buyer interest. Consequently, companies should seek to hire eCommerce marketing managers with the expertise to successfully navigate all of these challenges. This blog will explore the significance of employing eCommerce professionals, the unique challenges […]

Read More

2024 Digital Marketing Trends: Skills You Need to Stay Ahead

By Uncategorized

Staying current with industry trends is imperative for digital marketers, as it ensures relevance and success in a rapidly evolving field. Emerging technologies such as AI, Google Analytics 4 (GA4), and other factors like privacy laws and shifting consumer behaviors are drastically changing the digital marketing landscape. Are you looking to catch on with a […]

Read More

Tips for Negotiating Your Next Digital Marketing Salary

By Uncategorized

After a long job search and a lengthy hiring process, negotiating your compensation can be intimidating and feel like a risk not worth taking when you finally find the right opportunity. The struggle to determine your value after receiving a job offer makes it even more complex. Most people widely recognize the significance of salary […]

Read More

SEO: In House vs. Outsourcing

By Uncategorized

In today’s business landscape, everything can be outsourced, from inventory to IT support. You might be considering outsourcing various search engine optimization tasks, but would that be more beneficial than taking care of these things in house? The answer depends on a number of different factors, and it will be different for different organizations. Here, […]

Read More

What do Recruiters Need to Know about ChatGPT?

By Uncategorized

It would not be an exaggeration to say that artificial intelligence has started a technological revolution. Cognitive interfaces such as ChatGPT have already entered offices and transformed how we do almost everything, fundamentally changing how we perform work. A recent study by IBM revealed that 35 percent of companies have already integrated artificial intelligence into their operations, […]

Read More

4 Things Leaders Must Do To Attract High Performers

By Uncategorized

Our President, Marti Willett, worked with Fast Company to publish an article on what it takes for leaders to attract high performers. Check out the published article below: Treating candidates with the thoughtfulness and respect they deserve improves your reputation—and your chance of snagging high performers. Although the term “ghosting” originally referred to a dating […]

Read More