Top 10 Digital Marketing Skills Your Resume Can Benefit From
You should always be looking to add new skills to your resume to help you stand out amongst other candidates. Learning new skills also helps prevent burnout, they’re an important part of professional development, and they play a big role in helping you grow into the person you want to be.
If you have interest in a digital marketing career, there are a few skills that you should really focus on mastering to truly stand head and shoulders above everyone else who might be interviewing for a position you’re interested in. Here are the top 10 skills that stand out to us when we’re hiring for one of our clients:
Data drives so much of what you do in the digital marketing industry that you need to know how to analyze it and interpret it to be effective in any role. In addition to being familiar with tools like Google Analytics and Ahrefs, you should also know how to build an effective strategy based on data, tell a story with data, and be able to communicate that story to
someone with limited to no understanding of digital marketing.
When Bill Gates said, “content is king,” he was hardly overstating the value of content to digital marketing. Content, whether it be text, an image, video, or even audio, is crucial to the success of your campaigns. Being able to create engaging and informative content for users and create a content strategy that leads users through the sales funnel will
strengthen your resume.
While digital marketing professionals and web developers have different responsibilities and goals, there is some overlap. Additionally, having a poor-quality website can make even the best digital marketing strategist ineffective. Having a strong understanding of things from the web dev perspective will make you a better digital marketer and make your resume stand out.
Search Engine Optimization is one of the most popular forms of digital marketing and arguably one of the most important, considering how many rely on search engines like Google to find information. Considering SEO is one of the most popular and powerful lead generation tools out there, you want to have a good grasp on the current best practices, keyword research principles, and the difference between white hat and black hat SEO.
Search Engine Marketing is another of the most popular digital marketing tools for lead generation. Before applying for a new job, be sure to familiarize yourself with how paid ads are created for platforms like Google, YouTube, and social media, the different types of ads, and update your resume accordingly.
Social Media Marketing is only becoming more popular as more and more people join popular platforms like Facebook, Instagram, Twitter, and LinkedIn, and platforms compete for users’ time and attention. Many people are under the false impression that running social media campaigns or managing social media accounts for a brand is easy because they use those platforms personally, and these beliefs won’t come across well in an interview. Showing
that you have SMM skills beyond your own experiences, like community management
trends and knowledge of social media algorithms, will benefit your resume.
Many believe email marketing to be dead, but that’s far from the truth. It’s still a great way of increasing leads, generating website traffic, personalizing content, and communicating with users. Having email marketing skills like creating an email marketing automation strategy, scheduling campaigns, setting up email sequences, and knowing industry trends and tactics will set you apart from those that don’t give as much thought to email as an effective digital marketing tool.
While video is a kind of content, it gets its own spot on this list because it’s such a powerful lead-generating machine when done right. Video production also demands a lot more skills than those required for other popular forms of content, meaning these skills are very valuable to have on a resume.
While a very obvious inclusion on this list, we can’t understate the value of tech savviness. You’d be surprised how many people assume that because they’re experienced in traditional marketing, they can be successful in digital marketing. This often isn’t the case, and it’ll likely
annoy an interviewer. Being tech savvy means a company won’t have to invest time, energy, and resources training you on technology they use, and you could bring some much-needed expertise to the table on certain tools and programs.
As a digital marketer, you’ll be working with a wide variety of clients, and you need to convince all of them of the value of your service. Obviously, if you get them the results they want and correctly set expectations, you won’t have to rely on your persuasive skills very much, but you also need to master the art of selling to your customers.
Curious to learn more about what else stands out the most to us when reviewing a resume for a job in digital marketing? Or maybe you have all of these skills on your resume and are looking for a new opportunity where you can really put all of them to work. Regardless, contact Digital Marketing Recruiters today for more tips and to be considered for one of our exciting new roles.